Is Legit? Uncovering The Truth About This Clothing Retailer

Alco Fashion has become an increasingly popular online clothing retailer in recent years, offering trendy and affordable fashion items for men, women, and children. However, some shoppers have questioned the legitimacy and reliability of this relatively new company.

In this article, we will take an in-depth look at Alco Fashion to determine if it is a legit clothing website worthy of your business.

Overview of Alco Fashion

Alco Fashion opened its online doors in 2018 as a UK-based fashion e-commerce company. It sells its own private-label clothing range across menswear, womenswear, kidswear, and accessories. The affordable fast fashion retailer aims to make the latest fashion trends accessible to everyone by offering low prices without compromising on quality.

Some key facts about Alco Fashion:

  • Private label clothing brand based in the UK
  • Caters to men, women, and children
  • Products include clothes, shoes, bags and jewelry
  • Fast fashion model with new arrivals daily
  • Low pricing strategy for mass market appeal
  • Claims to focus on quality along with trendiness
  • Third-party logistics for storage and order fulfillment

The Alco Fashion website has a clean, modern look with user-friendly navigation. Like other fashion retailers, customers can browse by category or collection. Standard shipping is free for orders over £50 to UK addresses. Returns are accepted within 14 days in new condition. Overall, Alco Fashion seems to have implemented best practices for a typical online fashion store at first glance.

Investigating the Legitimacy of Alco Fashion

While the Alco Fashion website looks professional at first glance, dedicated shoppers should always dig deeper before purchasing from a relatively unknown retailer. There are a few key factors that determine whether an online store is legit. Let’s analyze these criteria specifically for Alco Fashion:

1. Company Background

Looking up the official company details is an important first step. Alco Fashion Limited is a registered private limited company in the UK (company number 12234881). Records show it was first incorporated in 2018, matching the date the website went live. The listed company address in London appears to be a virtual office.

Overall, Alco Fashion seems to be a properly registered legal business entity in the UK. The short company history is likely due to it being a startup fashion brand. Using a virtual office space is common amongst e-commerce companies as well.

2. Website Security

When customers make online purchases, they need to know their personal and payment information is safe. Secure websites start with HTTPS URLs instead of just HTTP. The Alco Fashion website uses full HTTPS encryption to protect customer data.

3. Contact Information

Providing legitimate contact information builds trust and good customer service. Alco Fashion displays a customer service email address and contact form on its website. There are also physical mailing addresses listed for returns in the UK as well as China, where products are manufactured. However, there does not appear to be a phone number available.

4. Product Reviews

User-generated reviews indicate real customers have purchased from the company. Alco Fashion displays product reviews on its website, most of which seem legitimate and unedited. There are also many video reviews on YouTube from fashion vloggers showcasing Alco clothing hauls and outfits. Keep in mind some positive reviews may be sponsored.

5. Social Media Presence

Active social media accounts signal an established brand. Alco Fashion has official verified profiles on popular platforms like Facebook, Instagram and TikTok with regular posting and follower engagement. This level of commitment to social media is expected for a fashion company dependent on digital marketing.

6. Online Reputation

Outside of Alco’s own website, we can look at third-party sources for customer experiences. Independent review sites like Trustpilot show mixed reviews, averaging around 3.5 out of 5 stars. There are some complaints about sizing issues and quality, but many positive reviews about value for money.

There are also mentions of Alco Fashion across fashion forums and groups on social media. Feedback ranges from excitement over stylish clothes at low prices to frustration over shipping times and lack of response from customer service. As a new fast fashion company, growing pains are to be expected.

7. Payment Methods

Reputable online retailers offer secure mainstream payment methods. Alco Fashion accepts Visa, Mastercard, American Express, PayPal, Apple Pay, and Google Pay. These trusted payment processors help protect buyers. Alco also processes payments through encryption, another good sign.

Is Fashion Ultimately Legitimate?

After thoroughly analyzing the company, Alco Fashion appears to be a legitimate business. It is a properly registered UK company with reasonable transparency around business details. The website itself instills confidence through encryption, contact information, product reviews, and active social media. There are some concerns over customer service and quality control, likely owing to the company’s youth. However, overall feedback skews more positive, especially regarding the affordability of stylish clothing.

For savvy shoppers on a tight budget, Alco Fashion seems worth trying while applying the best online shopping practices. Take advantage of payment processor buyer protection. Carefully review product details like sizing. Start with smaller purchases to test quality and customer service. Thoroughly vet clothing against photos once received. And as always, never purchase from retailers you remain unsure about.

With sensible precautions, Alco Fashion passes the legitimacy test for affordable fast fashion worth exploring. Shoppers can likely purchase from this company while minimizing risks as Alco continues establishing itself. Just keep expectations realistic – pay low prices and you may compromise some on shipping speed or consistency. But buyers willing to be patient can likely score serious fashion deals.

5 FAQs About Alco Fashion’s Legitimacy

Still uncertain if Alco Fashion is trustworthy? Here are answers to some frequently asked questions:

Is Alco Fashion a scam website?

Alco Fashion does not appear to be a scam. It is a legal UK business with signs of legitimate operations. There are some issues mentioned around product quality and customer service, but no overwhelming evidence of a scam.

Where is Alco Fashion located?

Alco Fashion is registered in London, UK but operates as an online retailer shipping worldwide. Products are manufactured in China before fulfillment.

Does Alco Fashion have real stores?

No, Alco Fashion is strictly an ecommerce fashion brand without any brick-and-mortar store locations.

How long does Alco Fashion shipping take?

Shipping times can vary greatly. UK and EU shoppers report receiving orders within a week. International delivery can take 2-4 weeks. Shipping to the US and Canada may be longer.

Is Alco Fashion clothing good quality?

As a low-cost fast fashion brand, Alco Fashion does compromise on quality. Read reviews and product details closely. Quality may not rival premium brands, but many customers are satisfied with the affordability.


Alco Fashion represents an opportunity for bargain hunters to score affordable fashion pieces of Custom Magnets. This new UK-based online retailer still faces some growing pains around shipping, quality control, and customer service as it tries to establish itself in the competitive fast fashion space.

While extra caution is advised, Alco Fashion ultimately shapes up as a legitimate company for deal-focused shoppers. Take smart precautions and settle expectations, but feel confident exploring the low prices and stylish inventory of this budding fashion brand.

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