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If you are thinking of expanding your business operations and wish to reach a diverse Spanish-speaking audience, it is important to understand the nuances of the Spanish-speaking audience. This demographic makes up over 12 million people in the US. While Google Translate is a great option for translating your website or sales copy, you will be better off focusing your efforts on reaching this audience directly. Fortunately, there are a few things you can do to ensure success.

Effectively Market Your Business in Spanish

The first step in ensuring that your marketing is effective in Spanish is to study your website traffic. You should measure your conversion rates and see what type of content is converting. If you find that your sales are consistently falling short, it may be time to consider a Spanish translation of your website. While it is possible to translate your website content word for word, the best way to ensure success is to map your buyer’s journey from need to purchase.

Student, Woman, Startup, Business

The next step in translating your content is to determine the gender of nouns. Unlike English, Spanish nouns are not translated word-for-word, and a professional translation can differ greatly from the original text. The Spanish language does not translate metaphors or stories well Marketing Service for Local businesses, as these are meant to create emotional identification among the reader, which ultimately leads to a purchase. If you want to target the Spanish-speaking market, you should consider hiring a professional Spanish translation service.

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