Everyone seems to own a profile on at least one social media site. And for most companies, that serves as a primary means to direct them towards their target audience. Social media advertisements and social media marketing have seemed like a staple in all online marketing schemes (across the board, for most business types). Yet reaching your target audience can be difficult – and that’s what Social Media Consultancy aims to overcome by providing effective social media optimization and search engine optimization techniques to businesses in Australia.
In fact, even those businesses that don’t use social media channels (such as LinkedIn or Facebook) are taking advantage of the benefits of having a strong website presence. In fact, LinkedIn has claimed that almost one in five of its users has a profile linkedin automation tool. And Facebook claims almost half its users have profiles. So, businesses in Australia are starting to realize that being accessible is more important than being popular. If your business isn’t reachable to your target audience, then nothing you do will matter – they won’t visit your website and if they do, they may not buy from you either.
This is where Social Media Consultancy can help. Their “How to Be More Accessible on Social Media” guide gives a great example of how to use keywords correctly in your LinkedIn headline and LinkedIn URL. And how to include them in the URL for your Google AdWords campaigns. They also provide great examples of using keywords in the “About” and “Contact” sections of your website.
The guide also provides bonus tips for how to target your audiences and how to promote your profiles effectively using the various social sites. Bonus tips include how to write an engaging sales letter using a Sales Letter creator software, how to use a graphic designer’s tools to add color, shapes, and other interesting elements to your LinkedIn profile, and how to add photo captions to your LinkedIn page. They also give examples of how to remove content from LinkedIn. Finally, there is a neat trick that suggests you remove unnecessary data from your MySpace and Facebook profile. This can reduce your privacy concerns considerably.
The “How to Be More Accessible on Social Media” bonus tip includes a link to their free version of LinkedIn: LinkedIn Pro. This is the official LinkedIn program and offers all the functionality that the regular LinkedIn program has. All the same, it is available to company employees. As mentioned earlier, connected to LinkedIn Pro is a free version of LinkedIn that works just like an authentic profile, complete with links back to the main site. A public profile cannot be linked to LinkedIn Pro.
The most important part of the guide, though, is the final bonus tip, which is about building trust as early as possible. You are advised to do this by following the advice given in the introduction and the summary section. LinkedIn will ask you to complete your contact information, so you should ensure that you complete it accurately. You are encouraged to share basic information about yourself. This information will be verified by connecting to your social media profiles where appropriate. If you follow these tips, you will be able to build a trustworthy first-degree connection with many of the people with whom you might potentially meet.